We measure impact at two levels:
A. Direct impact: Impact of the products and services offered by our investees on their own customers or beneficiaries
B. Sector impact: Catalytic change spurred at the sector level, beyond the end beneficiaries of our investees
Reach: Number of lives touched
Total number of people directly served by investees
Depth: Quality of life improvement
Degree to which the lives of end-customers have been positively affected by the interventions of investees
Inclusion: Socio-economic status of the end-customers
Socio-economic status of the end-customers that our investees intend to serve, specifically, where they lie in the income pyramid
Number of organisations that have replicated or adapted the business models of investees
Follow-on capital raised
Follow-on capital raised by investees since ONI funding, indicative of the interest that our investments have crowded in from other
Contribution to impactful policies
Extent to which the work of our investees is contributing to public policy, measured through a graded framework
In addition to measuring these six metrics, we also track specific impact indicators that are unique to each investee, based on the sector in which they operate. This helps assess their contribution to impact at a granular level, in consonance with the investment’s ‘theory of impact’.
Our assessment is based on an extensive process, including data collection from investees, customer insights surveys undertaken by an external organisation, and reviews with our investment teams.
We aggregate the results obtained across all investees, and assess progress at the level of our initiatives, our four strategic pillars, and as an organisation as a whole.
We also maintain a snapshot of all investees across the dimensions of direct and sector impact. Based on our assessment, we classify investees into three groups, as described in the figure below.
Our past performance and future targets
1. Reach does not represent unique lives, as the same person may be served by multiple ON India investees
2. 2019 figures for depth and inclusion are based on a sample survey of customers of 16 ON India investees
3. This figure is in real 2018 terms based on the low-income threshold as defined by the World Bank ( in 2011 PPP $), which is equivalent to Rs. 21.000/household/month
Since 2008, Omidyar Network India has invested $322 Million in ~128 organisations working across 6 sectors, cumulatively reaching more than 550mn individuals.