There are nearly 50 million micro, small, and medium enterprises (MSMEs) in India, but the formal credit supply is not keeping up with demand from the sector. Financial institutions have difficulty connecting with MSMEs and assessing their creditworthiness, and the growth of these small businesses is constrained due to a lack of funding.

Indifi’s lending platform makes the financing process more efficient and cost effective by partnering with supply and distribution chain aggregators that work with MSMEs, and by using industry-specific data to augment the credit assessment. With this pipeline, Indifi connects lenders to MSMEs seeking loans and provides complete lending life-cycle support including transactional data to aid underwriting, execution support, loan monitoring, payment management, and customer service. To obtain financing from these lenders, borrowers digitally submit documents through the company’s online platform, and approved loans are credited directly to borrowers’ accounts.